About

Mastergen specialises in supplying quality Dairy and Beef genetics to farmers throughout the UK.

The policy at Mastergen is to always provide the best quality genetics at the best value prices. Our average straw prices for Dairy and Beef semen are among some of the lowest in the UK but the genetic merit of the Bulls we sell are among some of the highest.

Our portfolio of Bulls comes predominantly from Masterrind, one of Europe’s largest farmer co-ops. Masterrind sell over 3.3 Million doses of semen each year to more than 50 countries.

Masterrinds cooperative structure represents over 9000 farmer members with 700,000 milk recorded Holstein cows. Furthermore, Masterrind and its NOG partner currently run the largest Holstein selection program in Europe.

As an exclusive distributor in the UK, Mastergen can provide its customers with exclusive access to a range of Holstein sires, including breed leading and world ranking Bulls from the best international cow families.

Other Bulls are currently supplied by Italian studs Inseme Genetics & Intermizoo, French studs Evolution, Genes Diffusion and Coopex and a further German stud, GGI.  Our British Blues are sourced from UK breeders, Twyning Ash.

All bulls will be priced competitively as our ethos is to cut costs out of the supply chain and pass the savings we make on to the farmer. We have no costly reps driving up farm drives and very low overheads.

Some of our competitors, who offer additional free services, have no option but to factor the costs of those services in to the semen price, which we believe is unfair to the customer who only requires bull semen.

If you are that farmer, then Mastergen promises you an open and transparent pricing policy.

The team at Mastergen (#TeamMGN) have a combined experience in the AI industry of over 50 years having previously worked for Dairy Daughters. This means that you will always get professional, honest advice from a very experienced and passionate team of breeding advisors.

We are also privileged to be working with our local vet Sally Wilson BVMS DBR MRCVS, one of the youngest vets in the country to gain a diploma in Bovine Reproduction who can provide professional and impartial advice as well as offering AI courses and fertility workshops.

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    Meet the team