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Alison Dunphy

Managing Director

Hello, I’m Alison,

I am the Managing Director of Mastergen.

I have worked in the AI industry now for over 14 years and in that time I have had the privilege of working with some of the best bulls and best suppliers in the world.

I started selling bull semen in 2001 whilst managing the first ever team of telephone breeding advisors in the industry. In 2005 my responsibilities extended to bull selection, negotiation and marketing.

I left the industry in the Autumn of 2013 to concentrate on being a new Mum, but now I am delighted to be back and working for a brand new, innovative, forward thinking company.

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Anna McLauchlan

Senior Account Manager

Hello, I’m Anna,

I’ve worked for companies in the AI industry as a breeding advisor for over 9 years, 5 of which were with Dairy Daughters.

I really enjoy the ever-changing pace of the market and I am especially interested in genomics and new technology.

I also love talking to my customers and discussing their breeding needs. It is really satisfying finding bulls to match the criteria and being able to supply them at a really competitive price.

Mastergens range of holsteins and beef are excellent and I am confident we can find you exactly what you are looking for at a fair price.

I also help keep our website, Facebook, Twitter and YouTube sites up to date so be sure to check in and like us to keep up to date with all the latest information!


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Jessica Hounsell

Senior Account Manager

Hello, I’m Jess,

I’ve worked for companies in the AI industry as a breeding advisor for over 15 years, including Dairy Daughters for 9 of these years.

I believe that the bulls available to our customers from Mastergen are some of the best available and we have already had massive customer satisfaction from a huge range of bulls.

At Mastergen, we are all involved with bull selection, ensuring that our customers needs are met at all times.

The range of Holsteins, conventional and sexed are all of the highest quality and have been selected on their proof data and cow families. I am also delighted to be able to supply British Blues from the Twyning Ash herd again!


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Molly Westwood

Senior Account Manager & Genetics Advisor

Hello, I’m Molly,

I am passionate about cows and have my own business breeding heifers and bulls on my farm in Devon.

I have now been working in the AI industry for the past 7 years, alongside my own business.

Since my return from Morsan Farms in Canada I have had several successes in the showring under our Panda prefix.

Here are a few awards we have won over the past few years:

  • Winner of Young Farmer of the Year – Food & Farming Industry Awards 2017
  • Runner-up in the 2016 British Farming Awards in the “New Entrants- Against All Odds” category
  • 8 All Britain Champions
  • 3 All Breeds All Britain Calf Show Champions
  • 2 National Dairy Day Winners
  • 2 National Dairy Day Championship titles
  • No.1 Genomic Type heifer in the UK April 2016
  • No.1 Red GTPI Heifer in the UK- 2016- current
  • The highest classified VRC Cow in the breed: Panda Lexander Fools Gold Red EX92
  • Sold embryos and show cattle to 6 different Countries including the UK, Scotland, Italy, Germany, Canada, France & Switzerland.


I will also be updating our social media sites regularly with news about our bulls and new bulls in the pipeline, so be sure to sign up to facebook, twitter and youtube.

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Anne Jones

Senior Account Manager

Hello, I’m Anne,

I’ve worked for companies in the AI industry as a breeding advisor for over 15 years.

In that time, I have been privileged to work with some of the best bulls in the world. It is really satisfying to know that I have helped my customers with their breeding decisions and that they are satisfied with their progeny.

At Mastergen, we will all be involved with bull selection, ensuring that our customers needs are met at all times.

The range of Holsteins, conventional and sexed are all of the highest quality and having worked with our suppliers previously, I am 100% confident that my customers will not be disappointed.

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Joseph Cordy

Senior Account Manager

Hi I’m Joe,

I have worked for some of the most innovative AI Companies in the UK, including Dairy Daughters for 6 years, since leaving my Father’s farm 12 years ago.

It’s a privilege to be a part of the Mastergen team and it is great to be back working with some of the best genetics and best suppliers the industry has to offer.

Alongside advising I also help design marketing material for the team including our brochures!

I look forward to speaking with you all soon!

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Amy Hamlett

MMS Mating Service Manager

Dairy cattle specialist, Amy Hamlett, has joined the team at Mastergen where she will run the company’s mating service and offer bespoke breeding advice.

She says: “I am absolutely delighted to be taking on this role as it is my passion to help dairy farmers breed the type of cows they want to milk. Producers don’t generally have time to look through pedigrees or to work out which bulls meet their breeding criteria, and many are also struggling with inbreeding.

“My aim is to listen closely to what they want to achieve and find them the bulls which will help them reach those goals.

“I am particularly impressed with the number of traits which can be scored with the Mastergen package – up to 19 conformation traits and eight management traits such as temperament and milking speed.”

Brought up in Warwickshire with her family’s Panda herd – which is now operated as an elite show herd by her sister, Molly Westwood – Amy has been passionate about Holsteins throughout her life.

Training and showing calves for her family and other breeders from an early age, Amy talked her way on to the dairy management degree course operated jointly by Harper Adams University and Reaseheath College, when she was only 16.

With this specialist degree, she went on to work as an assistant herdsman for 18 months and then as a reproductive management technician for Genus ABS. She moved on to work as an evaluator for the company’s mating service until 2016. Throughout her study and career, she has always worked part-time on dairy farms which she continues to do today.



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