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Alison Dunphy

Managing Director

Hello, I’m Alison,

I am the Managing Director of Mastergen.

I have worked in the AI industry now for over 18 years and in that time, I have had the privilege of working with some of the best bulls and best suppliers in the world.

Mastergen was incorporated in 2014 and I have had the honour and privilege of watching the business flourish and expand in a very short space of time. The business is built on exceptional product from variety of reliable studs, a fantastic loyal and professional team of breeding advisors and a passion for breeding great cows.

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Anna McLauchlan

Senior Account Manager

Hello, I’m Anna,

I’ve worked for companies in the AI industry as a breeding advisor for over 13 years, 5 of which were with Dairy Daughters.

I really enjoy the ever-changing pace of the market and I am especially interested in genomics and new technology.

I also love talking to my customers and discussing their breeding needs. It is really satisfying finding bulls to match the criteria and being able to supply them at a competitive price.

Mastergens range of Holsteins and beef are excellent and I am confident we can find you exactly what you are looking for at a fair price.

I also help keep our websiteFacebookTwitter and YouTube sites up to date so be sure to check in and like us to keep up to date with all the latest information!



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Jessica Hadfield

Senior Account Manager

Hello, I’m Jess,

I’ve worked for companies in the AI industry as a breeding advisor for over 15 years, including Dairy Daughters for 9 of these years.

I believe that the bulls available to our customers from Mastergen are some of the best available and we have already had massive customer satisfaction from a huge range of bulls.

At Mastergen, we are all involved with bull selection, ensuring that our customers’ needs are always met.

Our range of Holsteins are all off the highest quality and have been selected on their proof data and cow families. I am also delighted to be able to supply British Blues from the renowned Twyning Ash herd.

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Molly Westwood

Senior Account Manager & Genetics Advisor

Hello, I’m Molly,

I am passionate about cows and Holstein genetics. I have now been working in the AI industry for the past 11 years, alongside my own business, Panda Holsteins.

I have had several successes in the showring under our Panda prefix.

  • Winner of Young Farmer of the Year – Food & Farming Industry Awards 2017
  • 8 All Britain Champions
  • 3 All Breeds All Britain Calf Show Champions
  • 2 National Dairy Day Championship titles
  • The highest classified VRC Cow in the breed: Panda Lexander Fools Gold Red EX93 2E
  • Sold embryos and show cattle to 6 different Countries including the UK, Scotland, Italy, Germany, Canada, France & Switzerland.

I also update our social media sites regularly with news about our bulls and new bulls in the pipeline, so be sure to sign up to facebook, twitter and youtube.

I am heavily involved in the bull selection for Mastergen. I carry out wide research and gather data from multiple sources to ensure that the best bulls are picked.

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Anne Jones

Senior Account Manager

Hello, I’m Anne,

I’ve worked for companies in the AI industry as a breeding advisor for over 16 years.

In that time, I have been privileged to work with some of the best bulls in the world. It is really satisfying to know that I have helped my customers with their breeding decisions and that they are satisfied with their progeny.

At Mastergen, we are all involved with bull selection, ensuring that our customers’ needs are always met.

The range of Holsteins, conventional and sexed are all the highest quality and having worked with our suppliers previously, I am 100% confident that my customers will not be disappointed.

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Joseph Cordy

Sales Manager

Hello, I’m Joe.

I have worked for some of the most innovative AI Companies in the UK, including Dairy Daughters for 6 years, since leaving my Father’s farm 12 years ago.

It’s a privilege to be a part of the Mastergen team and it is great to be working with some of the best genetics and best suppliers the industry has to offer.

Alongside giving advice on bulls, I also design the marketing material for the team including our brochures!

I look forward to speaking with you all soon!

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Amy Hamlett

MMS Mating Service Manager

I have worked and grown up around cows my whole life. After I completed my degree in Dairy Farm Management at Reaseheath and Harper Adams. I worked as an assistant herdsman. After this I worked for Genus as an RMS tech and GMS Evaluator.

I joined Mastergen in the Autumn of 2017.

I really believe in the Mastergen bulls, which makes my job of the Mating Service Manager easy, as I have a fantastic programme to work with and a large variety a bull to mate to.

I really enjoy working with farmers helping them achieve their herd goals through evaluation and pedigree mating.



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Laura Knight

Office Manager

Hi, I’m Laura,

I am the book-keeper and office manager at Mastergen. I have been here since March 2016. Now that Mastergen has launched their own semen store, I have also taken on the role of distribution manager. Mastergen is a company with a great team and is a lovely company to work for with family values.

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Kim Price

Senior Account Manager

Hi, I’m Kim,

I have been working within the Agricultural industry for 17 years. I worked for Dairy Daughters for 8 years and during that time I was the most successful salesperson. After Dairy daughters I moved into a field sales role for Envirosystems.

It is great to be working in genetics again whilst Anna is away on maternity. I really enjoy working with farmers recommending bulls for their herd to help them to reach their goals. Working with Mastergen’s outstanding range of bulls really helps to make my job easy and enjoyable.

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Vicky Ell

Operations Manager

Hi, I’m Vicky,
I have been working in distribution for 18 years. Including my previous role of warehouse and logistics manager for a cider company.
The role of operations manager is an exciting and new venture for me. Mastergen is a great business to work for, with a forward thinking and innovative focus. I am already feeling a part of the great team and enjoying the friendly atmosphere that they create.
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Any Questions?

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Meet the team